Port 73

A colorful shopping experience 

Background

Port 73 built a new extension a year earlier. It soon became apparent that the mall was failing to communicate its retailers and the Port 73 brand to customers driving by in cars. Visually, the space was more like a warehouse.

Solution

We were tasked with developing a stronger visual and more appealing identity.

An adjusted logo and brand colors provide better readability and visual focus. We developed two 150-square-meter façade elements in bold colors that are illuminated at night. The logo turned from white to orange for better visibility. The result has a very powerful visual impact.

Services

Branding and Identity
Identity Design
Brand Activation

Environmental Design
Location Analyses
Environmental Graphic Design
Light Design
Project and Production Management

Client
Atrium Ljungberg

Sector
Retail

Partners:

Manufacturing
Projektfabriken

Frid Horsnell Design AB
Drottninggatan 104, Stockholm
+46 (8) 644 46 80

Project Inquiry
patrik@fridhorsnelldesign.se
+46 (0)70 749 84 77 

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Frid Horsnell Design AB 
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