Farsta Centum

Wayfinding for complex needs

Background

Farsta Centrum is one of Sweden’s largest shopping centers and has been awarded both “Shopping Center of the Year” and the “European Shopping Center Award.” As a result of constant growth over the years and the massive physical size, many visitors found it difficult to find the stores they were looking for – and then locate their parked car. With no structure to their navigation system and services, Farsta Centrum was due for a wayfinding overhaul.

Solution

We refined the information overload with a clear, simple solution that was instantly recognizable and understandable for visitors. Our inspiration for the three-floor interior navigation system was underground train maps. This structure is familiar to visitors, as it is a primary form of transport to Farsta Centrum. The new system helps visitors become oriented and navigate around the center with minimum fuss, and the staffed info desk could be eliminated.