Waterfront Building

Marketing one of Stockholm’s biggest meeting places

Background

This landmark building is part of Stockholm’s new Congress Centre. The Waterfront building in central Stockholm redefines the modern work environment. This “Green Building” houses 11 floors of offices with a reception, lobby, restaurant and cafe on the entrance level.

Solution

The communication material focused on changing the perception of what the modern office place should or could be. The duality of technical yet environmentally friendly printing processes reflects the core benefits of this highly accomplished building. The content was direct and efficient to immediately help potential tenants better understand the benefits of working in such a building.